# RealSynq Explorer > RealSynq, by Leanback Digital, converts 70+ live real-world data sources into TTL-bound, machine-readable intent signals that are activated as programmatic inventory. Each signal carries explicit governance metadata — provenance, time-to-live (TTL), geo specificity, and intent score — and is delivered as a deal ID and/or audience key for any major DSP/SSP. This page (signals.leanback.digital) is the client-facing catalog of signal packages, their schemas, and onboarding. RealSynq is event-based, not static audience or contextual targeting: a signal stops delivering the moment the real-world condition is no longer true (a storm clears, a close game ends, a filing window closes). No PII is used; geo resolution stops at the Nielsen DMA. Activation paths are Deal ID, Audience KV, Curated PMP, and Geo-Fenced PMP across CTV/OTT, MVPD, online video, OOH/DOOH, and audio, via partners including TripleLift, Nexxen, Index Exchange, SOVRN, Amazon, and Amagi. Naming: most signal IDs follow `RSQ--` (e.g. `RSQ-WX-STORM-ALERT`). Sports and women's-sports signal IDs use the package-relative short form without the `RSQ-SP-` prefix (e.g. `US-LIVE-CL5`, `WNBA-LIVE-CL5`, `WSP-LIVE-CL5`). ## Signal packages - [Sports](https://signals.leanback.digital/): Live game-state intent across major US and global leagues, F1, football (soccer), golf, and motorsport. TTL 20m–72h. Examples: `US-PRE-2H`, `US-LIVE-CL5`, `F1-LAP-LEAD`, `FTB-LIVE-GOAL`, `GOLF-LIVE-LEADCHG`. Now also surfaces women's-sports moments. - [Women's Sports](https://signals.leanback.digital/): Female-led domestic sports moments — WNBA, NWSL, NCAA (basketball, volleyball, softball), LPGA, and Team USA/Olympic. TTL 15m–72h. Examples: `WSP-PRE-2H`, `WSP-LIVE-CL5`, `WNBA-LIVE-CL5`, `NWSL-LIVE-GOAL`, `LPGA-LIVE-LEADCHG`, `OLY-WOMEN-GOLD`. - [Weather](https://signals.leanback.digital/): Severe weather, flood, hazard composite, wildfire (FireWatch), and air-quality activation windows. TTL 15m–24h. Examples: `RSQ-WX-STORM-ALERT`, `RSQ-WX-FLOOD-RISK`, `RSQ-WX-AQI-HEALTH`, `RSQ-FW-PRED-SPREAD`. - [Gaming](https://signals.leanback.digital/): Player and platform momentum — patch drops, concurrency spikes, ranked seasons, esports broadcasts, hardware/title launches. TTL 1h–14d. - [Entertainment](https://signals.leanback.digital/): Cultural attention surges — trending titles, rating/interest spikes, release windows, awards buzz. TTL 2h–21d. - [Luxury](https://signals.leanback.digital/): Asset and commodity signals — spot gold, diamond index, crypto rallies, FX volatility, industrial metals. TTL 1h–7d. - [Finance](https://signals.leanback.digital/): Filing and corporate-event flow — M&A, earnings windows, layoffs/WARN, SEC filings, sector deltas. TTL 6h–30d. Examples: `RSQ-FIN-MNA-ACTIVE`, `RSQ-FIN-SECTOR-DELTA`. - [Civic](https://signals.leanback.digital/): Public-interest activation windows — elections, public-health alerts, policy events, FEMA disaster recovery, energy-price surges, climate-resilience zones. TTL 12h–90d. Examples: `RSQ-CIV-C`, `RSQ-CIV-D`, `RSQ-CIV-J`. ## How it works - [Signal lifecycle](https://signals.leanback.digital/): ingestion → signal processor (thresholds, scoring, TTL) → OpenRTB enrichment → DSP/SSP/DMP deal access → governance & reporting. - [Canonical signal schema](https://signals.leanback.digital/): each signal emits `signal_id`, `package`, `schema_version`, `emitted_at`, `ttl_seconds`, `geo`, `intent_score`, and `activation` (deal_id + audience_kv). Viewable in the Metadata tab as Signal Tag, Bid (before/after OpenRTB injection), and Impression. - [Measurement](https://signals.leanback.digital/): coverage is reported in bid requests (reachable opportunity), with baseline-vs-enriched lift. ## Key facts - Product: RealSynq. Provider: Leanback Digital. Catalog version: v2026.1. - Category: real-time signal layer and data-enrichment product for programmatic advertising. - Packages (8): Sports, Women's Sports, Weather, Gaming, Entertainment, Luxury, Finance, Civic. - Activation: deal IDs and audience key-values; Curated PMP and Geo-Fenced PMP. - Channels: CTV/OTT, MVPD, online video, OOH/DOOH, audio. - Partners (integration priority order): TripleLift, Nexxen, Index Exchange, SOVRN, Amazon, Amagi. - Delivery: OpenRTB deal injection at bid time; signals auto-expire when the real-world moment ends. - Privacy: no PII; no individual-level targeting; geo resolution stops at the Nielsen DMA. - Defining property: every signal is TTL-bound and auto-expires when the real-world moment ends. ## FAQ ### What is RealSynq? RealSynq, by Leanback Digital, is a real-time signal layer that converts 70+ live real-world data sources into TTL-bound, machine-readable intent signals delivered as deal IDs and audience keys for any major DSP or SSP. ### What signal packages does RealSynq offer? Eight: Sports, Women's Sports, Weather, Gaming, Entertainment, Luxury, Finance, and Civic. ### How are RealSynq signals activated? As Deal IDs, Audience Key-Values, Curated PMP, and Geo-Fenced PMP across CTV/OTT, MVPD, online video, OOH/DOOH, and audio. Signals are injected into the OpenRTB bidstream at request time and auto-expire when the moment is no longer true. ### What is a TTL-bound signal? A signal with an explicit time-to-live that stops delivering when the real-world moment is no longer true (e.g. a storm clears or a close game ends), preventing stale activation. ### Does RealSynq use PII? No. No PII and no individual-level targeting; geo resolution stops at the Nielsen DMA. ### Which DSPs and SSPs does RealSynq support? Any major DSP via deal IDs and audience keys, across marketplaces including TripleLift, Nexxen, Index Exchange, SOVRN, Amazon, and Amagi. ### What is the RealSynq Women's Sports package? Female-led domestic sports moments across the WNBA, NWSL, NCAA (basketball, volleyball, softball), LPGA, and Team USA/Olympic events, delivered as TTL-bound deal IDs. ### How do I onboard with RealSynq? Submit a DSP seat-mapping request via the Onboarding tab at signals.leanback.digital. ## Glossary - TTL-bound signal: a signal with an explicit time-to-live; auto-expires when the moment ends. - Deal ID: a programmatic deal identifier carrying a RealSynq signal for DSP buying. - Audience KV: a key-value targeting pair (e.g. `rsq_signal`) for platform-agnostic activation. - DMA: Nielsen Designated Market Area — the geographic resolution ceiling RealSynq uses. - Bid request: an OpenRTB opportunity; RealSynq measures coverage in bid requests. ## Optional - [Full catalog detail for LLMs](https://signals.leanback.digital/llms-full.txt): expanded per-package signal lists, triggers, and TTLs. - Contact: onboarding and seat-mapping requests are submitted via the Onboarding tab on the site.